Cree Lawson is serial entrepreneur with over 20 years experience in travel, media and analytics. When not analyzing data and researching new marketplaces, Cree travels around the country presenting Arrivalist’s unique insights in to the way media influences tourism to the 130+ cities, states and countries that Arrivalist counts as clients.

Tibor is the co-founder and CTO of Arrivalist. He has over two decades of technology management experience in the software/internet industries, including multiple successful start-up ventures with several exits and an IPO. Tibor brings deep expertise in the mobile advertising ecosystem and working with extremely large data sets and analytical data warehouses.

Arlo is Chief Revenue Officer & General Manager at Arrivalist, and brings 20 years of leadership experience in digital media, marketing services, and analytics. Prior to joining Arrivalist, he held leadership positions at New York Times, Centro and, most recently, Cardlytics, where he played an instrumental role in building their intelligence platform into a $150 million company.

Kietz’s 21 years of media and research experience include leadership positions at Millward Brown, The Muse and, most recently, Dynata (formally known as Research Now SSI), where he was a senior director of account management, focusing on their Ad Effectiveness division. Kietz is inspired by seeing visitation data in real time and using it to make decisions that optimize client success. He is dedicated to enhancing long-term strategies and empowering thoughtful business decisions.

Bala leads the analytics and client services team at Arrivalist. Bala also works with Arrivalist’s product and research team to develop industry-leading insights and custom research to meet client’s objectives and measurement strategies. He obtained his Masters in Technology Management from New York University (NYU). Bala also holds a Data Analyst NanoDegree and has experience with some of the major analytical concept/tools such as Statistics, R, Python, Tableau, Data Visualization and more.

Matt’s passion for data-driven, innovative marketing solutions has contributed to 10+ years of success in the tourism and gaming industries. His work has been covered in multiple industry publications and he regularly presents thought leadership topics in digital media and marketing strategy at major travel and tourism industry events.

Ktimene Axetell, VP of Insights, is a thought leader in the application of digital technologies for sustainability. With an international career spanning two decades, including roles at Sony and Napster and research with United Nations World Tourism Organization, she has led organization to win accolades including the National Geographic Traveler Platinum Award for Sustainable Tourism from HSMAI. She holds a BA in Economics from University of Virginia and an MA in Tourism Economics & Communication from Università della Svizzera italiana.