Geo-Location Intelligence
for Travel
Introducing the Daily Travel Index
Introducing the Daily Travel Index
Arrivalist, using a proprietary and time-tested methodology, distills mobile location data to provide truly actionable, always-on consumer insights and the most widely accepted independent media measurement platform by the digital media industry.
Arrivalist sources information from mobile devices, creating a geographically representative panel of the the United States population with a location accuracy of 30 ft. on average.
Arrivalist’s travel specific location data algorithms look at more than just a simple visit or foot traffic, focusing instead on a consumer’s entire journey including to, within and back from a destination.
Arrivalist enables marketers to understand where their customers come from, what they do during their trip and where they stay. “Always on” insights enable nearly real-time, lone term consumer, competitor and market intelligence via an intuitive self-service portal.
We measure all types of travel to a destination regardless of lodging type or method of transportation. Arrivalist enables incremental measures of marketing performance via the creation of dynamically created user control groups for media campaigns.
Enabling marketers to better understand the in-market movement patterns of both their current and prospective consumers—and even those of competitors.
Below are just a few examples of real-life cases where Arrivalist was able to provide destination marketers with valuable and actionable insights via our Always-On Visitation and Attribution Intelligence Platform. There are many more, so feel free to inquiry via the website for even more examples.
Since founding Travel Ad Network in 2003, measuring offline response to online advertising has been a passion for Arrivalist’s founder, Cree Lawson. During Cree’s tenure with TAN, he saw how destination marketing organizations needed deeper and broader visitation intelligence, and the need to link that consumer behavior to their marketing efforts. Cree founded Arrivalist to fill this pressing need and has built the platform as an always-on, panoptic “dashboard” for clients and agencies, not just for tourism but for any business that wants to understand relevant consumer visitation patterns. Today, Arrivalist clients include hotels, tourism, attractions, casinos, retail and others. The common thread is that all our clients value unbiased intelligence from a company that is not trying to sell media or audiences, but instead provide actionable consumer insights.
Cree Lawson is serial entrepreneur with over 20 years experience in travel, media and analytics. When not analyzing data and researching new marketplaces, Cree travels around the country presenting Arrivalist’s unique insights in to the way media influences tourism to the 130+ cities, states and countries that Arrivalist counts as clients.
Tibor is the co-founder and CTO of Arrivalist. He has over two decades of technology management experience in the software/internet industries, including multiple successful start-up ventures with several exits and an IPO. Tibor brings deep expertise in the mobile advertising ecosystem and working with extremely large data sets and analytical data warehouses.
Arlo is Chief Revenue Officer & General Manager at Arrivalist, and brings 20 years of leadership experience in digital media, marketing services, and analytics. Prior to joining Arrivalist, he held leadership positions at New York Times, Centro and, most recently, Cardlytics, where he played an instrumental role in building their intelligence platform into a $150 million company.
Kietz’s 21 years of media and research experience include leadership positions at Millward Brown, The Muse and, most recently, Dynata (formally known as Research Now SSI), where he was a senior director of account management, focusing on their Ad Effectiveness division. Kietz is inspired by seeing visitation data in real time and using it to make decisions that optimize client success. He is dedicated to enhancing long-term strategies and empowering thoughtful business decisions.
Bala leads the analytics and client services team at Arrivalist. Bala also works with Arrivalist’s product and research team to develop industry-leading insights and custom research to meet client’s objectives and measurement strategies. He obtained his Masters in Technology Management from New York University (NYU). Bala also holds a Data Analyst NanoDegree and has experience with some of the major analytical concept/tools such as Statistics, R, Python, Tableau, Data Visualization and more.
Matt’s passion for data-driven, innovative marketing solutions has contributed to 10+ years of success in the tourism and gaming industries. His work has been covered in multiple industry publications and he regularly presents thought leadership topics in digital media and marketing strategy at major travel and tourism industry events.
Ktimene Axetell, VP of Insights, is a thought leader in the application of digital technologies for sustainability. With an international career spanning two decades, including roles at Sony and Napster and research with United Nations World Tourism Organization, she has led organization to win accolades including the National Geographic Traveler Platinum Award for Sustainable Tourism from HSMAI. She holds a BA in Economics from University of Virginia and an MA in Tourism Economics & Communication from Università della Svizzera italiana.
We’re looking for people to join the team who are as excited as we are to develop and share tools for visitation intelligence with actionable consumer insights.
Career Opportunities
Whether you’re looking for answers, would like to solve a problem or just want to find out more, we look forward to hearing from you.