Panoptic Visitation Intelligence

Independent Measurement.
All Response. All Media. Always On.


Leveraging premier data and analytics to measure media effectiveness in
driving visitation


Leading measurement of customer and prospective customer visitation behavior to provide greater insights

“The Arrivalist data…allowed our team to exercise more freedom in the strategic decision process.”

Jay Kinghorn, Director of Communications

“Thanks to Arrivalist we have meaningful metrics to help guide our marketing efforts and increase visitation.”

Stephanie Klett, Secretary of Tourism

“With Arrivalist data, we have a direct measurement of our marketing efforts’ in-market results.”

Seth Spillman, Director of Marketing


Enabling marketers to better understand the in-market movement patterns of both their current and prospective consumers—and even those of competitors.

Always-On Visitation Measurement

Measurement of customer and prospective customer visitation behavior via a 24/7 dashboard. Period.

24/7 access and weekly update
Visitation measurement “Look-Back”

Independent Attribution Measurement

Measurement of paid, owned and social medias’ effectiveness in driving customer arrivals. Period.

Multi-touch Attribution
X-Device and X-Browser

20+ Customized Dashboards

Point of Interest Map
Daily Arrivals
Unique Users and Arrivals by Day


Arrivalist uses a proprietary and statistically compelling panel methodology with data from over 120 million monthly active consumers—who mirror the general adult population—and then applies rigorous analysis and technology to produce broad and relevant insights regarding consumers’ visitation behaviors.

Case Studies

Below are just a few examples of real-life cases where Arrivalist was able to provide destination marketers with valuable and actionable insights via our Always-On Visitation and Attribution Intelligence Platform. There are many more, so feel free to inquiry via the website for even more examples.


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About Us

Since founding Travel Ad Network in 2003, measuring offline response to online advertising has been a passion for Arrivalist’s founder, Cree Lawson. During Cree’s tenure with TAN, he saw how destination marketing organizations needed deeper and broader visitation intelligence, and the need to link that consumer behavior to their marketing efforts. Cree founded Arrivalist to fill this pressing need and has built the platform as an always-on, panoptic “dashboard” for clients and agencies, not just for tourism but for any business that wants to understand relevant consumer visitation patterns. Today, Arrivalist clients include hotels, tourism, attractions, casinos, retail and others. The common thread is that all our clients value unbiased intelligence from a company that is not trying to sell media or audiences, but instead provide actionable consumer insights.


Cree Lawson Founder & CEO

Cree Lawson is serial entrepreneur with over 20 years experience in travel, media and analytics. When not analyzing data and researching new marketplaces, Cree travels around the country presenting Arrivalist’s unique insights in to the way media influences tourism to the 130+ cities, states and countries that Arrivalist counts as clients.

Tibor Mozes CTO

Tibor is the co-founder and CTO of Arrivalist. He has over two decades of technology management experience in the software/internet industries, including multiple successful start-up ventures with several exits and an IPO. Tibor brings deep expertise in the mobile advertising ecosystem and working with extremely large data sets and analytical data warehouses.

Arlo Laitin Chief Revenue Officer

Arlo is Chief Revenue Officer & General Manager at Arrivalist, and brings 20 years of leadership experience in digital media, marketing services, and analytics. Prior to joining Arrivalist, he held leadership positions at New York Times, Centro and, most recently, Cardlytics, where he played an instrumental role in building their intelligence platform into a $150 million company.

David Kietz SVP, Client Services

Kietz’s 21 years of media and research experience include leadership positions at Millward Brown, The Muse and, most recently, Dynata (formally known as Research Now SSI), where he was a senior director of account management, focusing on their Ad Effectiveness division. Kietz is inspired by seeing visitation data in real time and using it to make decisions that optimize client success. He is dedicated to enhancing long-term strategies and empowering thoughtful business decisions.

Balakumar Raghuraman Analytics

Bala leads the analytics and client services team at Arrivalist. Bala also works with Arrivalist’s product and research team to develop industry-leading insights and custom research to meet client’s objectives and measurement strategies. He obtained his Masters in Technology Management from New York University (NYU). Bala also holds a Data Analyst NanoDegree and has experience with some of the major analytical concept/tools such as Statistics, R, Python, Tableau, Data Visualization and more.

Matt Clement Marketing

Matt’s passion for data-driven, innovative marketing solutions has contributed to 10+ years of success in the tourism and gaming industries. His work has been covered in multiple industry publications and he regularly presents thought leadership topics in digital media and marketing strategy at major travel and tourism industry events.

Ktimene Axetell VP, Insights

Ktimene Axetell, VP of Insights, is a thought leader in the application of digital technologies for sustainability. With an international career spanning two decades, including roles at Sony and Napster and research with United Nations World Tourism Organization, she has led organization to win accolades including the National Geographic Traveler Platinum Award for Sustainable Tourism from HSMAI. She holds a BA in Economics from University of Virginia and an MA in Tourism Economics & Communication from Università della Svizzera italiana.

Join us

We’re looking for people to join the team who are as excited as we are to develop and share tools for visitation intelligence with actionable consumer insights.

Career Opportunities

Contact Us

Whether you’re looking for answers, would like to solve a problem or just want to find out more, we look forward to hearing from you.

Say Hello

New York, NY

1460 Broadway 6th Flr. New York, NY 10036 646.779.1487

San Francisco, CA

535 Mission St, 14th floor San Francisco, CA 94105 646.779.1487