About Us

Since founding Travel Ad Network in 2003, measuring offline response to online advertising has been a passion for Arrivalist’s founder, Cree Lawson. During Cree’s tenure with TAN, he saw how destination marketing organizations needed deeper and broader visitation intelligence, and the need to link that consumer behavior to their marketing efforts. Cree founded Arrivalist to fill this pressing need and has built the platform as an always-on, panoptic “dashboard” for clients and agencies, not just for tourism but for any business that wants to understand relevant consumer visitation patterns. Today, Arrivalist clients include hotels, tourism, attractions, casinos, retail and others. The common thread is that all our clients value unbiased intelligence from a company that is not trying to sell media or audiences, but instead provide actionable consumer insights.

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Cree Lawson
Founder & CEO

Cree Lawson is serial entrepreneur with over 20 years experience in travel, media and analytics. When not analyzing data and researching new marketplaces, Cree travels around the country presenting Arrivalist’s unique insights in to the way media influences tourism to the 130+ cities, states and countries that Arrivalist counts as clients.

Tibor Mozes

Tibor is the co-founder and CTO of Arrivalist. He has over two decades of technology management experience in the software/internet industries, including multiple successful start-up ventures with several exits and an IPO. Tibor brings deep expertise in the mobile advertising ecosystem and working with extremely large data sets and analytical data warehouses.

David Kietz
SVP, Client Services

Kietz’s 21 years of media and research experience include leadership positions at Millward Brown, The Muse and, most recently, Dynata (formally known as Research Now SSI), where he was a senior director of account management, focusing on their Ad Effectiveness division. Kietz is inspired by seeing visitation data in real time and using it to make decisions that optimize client success. He is dedicated to enhancing long-term strategies and empowering thoughtful business decisions.

Jeff Summerson
SVP, Product

Jeff joined Arrivalist in 2021 as Senior Vice President of Product and leads overall product strategy and vision. Jeff has 14 years of experience in geospatial intelligence having held operational, engineering and senior product roles in the fields of mobile location analytics, transportation, and connected and autonomous vehicles. Prior to Arrivalist Jeff spent many years building SaaS solutions focusing on societal geospatial behavior, micromobility, and autonomous and electric vehicle use cases.

Balakumar Raghuraman
VP, Analytics and Innovation

Bala leads the analytics and client services team at Arrivalist. Bala also works with Arrivalist’s product and research team to develop industry-leading insights and custom research to meet client’s objectives and measurement strategies. He obtained his Masters in Technology Management from New York University (NYU). Bala also holds a Data Analyst NanoDegree and has experience with some of the major analytical concept/tools such as Statistics, R, Python, Tableau, Data Visualization and more.

Jason Fulvi
Chief Sales Officer

Jason brings more than 30 years of hospitality and tourism industry experience and leadership, including a wealth of industry knowledge and strategic sales accomplishments to Arrivalist. As the chief sales officer, Fulvi is a resource for travel and hospitality professionals who are looking to use new tools to make data-driven decisions and gain economic momentum.

Join Our Team

We're looking for people to join the team who are as excited as we are to develop and share tools fro visitation intelligence with actionable consumer insights.

See What Our Clients are Saying

Over the eighteen months, we have developed an analytics strategy built from the ground up utilizing key data partners such as Arrivalist.

These insights were a result of our “proof of concept” of our new strategy and have been integrated into our current digital marketing campaigns. Moving forward, we are excited to see the maturation of our analytics strategy leveraging key partners like Arrivalist to drive more effective and efficient Montana digital marketing.”

Joe Ramler, Senior Economist | MOTBD

"The Arrivalist data helps me distribute my digital media budget in future campaigns. It has boosted my organization’s accountability with local stakeholders and allowed our team to exercise more freedom in the strategic decision process.”


Brian Bossuyt, Director of Marketing | PMVB

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