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Jacob Pewitt Yancey brings a wealth of experience in travel analytics and applied research, having most recently served as Director of Consumer Insights & Analytics at VISIT FLORIDA. There, Pewitt Yancey solidified a strong reputation for his discerning approach to research design and knack for effective data storytelling, shaping strategy for one of the largest destination brands in the world. His data-driven approach to marketing, policy, and destination advocacy will strengthen Arrivalist’s delivery of actionable insights to its clients.

“As an Arrivalist power user with a broad view of the landscape and a history of using data to navigate crises, Jacob is uniquely capable of helping clients apply our findings at both micro- and macro-economic levels,” said Ktimene Axetell, CEO of Arrivalist.

“He understands the needs of states, counties, and regional partners. His command of visualizations and proven ability to communicate Arrivalist learnings make him the ideal leader for our analytics division. His expertise will be vital as Arrivalist diversifies our product suite and empowers our clients to support sustainable destinations.” 

Arrivalist’s location intelligence platform is trusted by over 100 destinations across the United States, providing industry-leading analytics on visitor behavior and media effectiveness. With the addition of Pewitt Yancey to the leadership team, Arrivalist is poised to accelerate its mission of delivering privacy-forward travel insights that enhance quality of life in destinations. 

About Arrivalist

Arrivalist is the leading location intelligence platform in the travel industry, with dashboards that present consumer behavior, competitive share, media effectiveness, and market trends. The company’s innovative solutions are used by destination marketing organizations, hotels, attractions, and media partners nationwide to inform strategy and drive measurable results.

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Arrivalist Media Relations
info@arrivalist.com