MediaInsights™
Prove your campaigns drive ROI
Prove your campaigns drive ROI
Arrivalist measures whether the people who saw your campaign actually showed up in your destination and how much more they spent.
Arrivalist measures whether the people who saw your campaign actually showed up in your destination and how much more they spent.
Measure verified arrivals and spend
Compare exposed audiences to matched control groups
Determine incremental visit and spend from your campaigns
Reallocate spend toward the channels that actually drive arrivals
Trusted by leading destination marketers
Trusted by
leading destination marketers
Full transparency with every impression measured
Full transparency with every impression measured
Arrivalist measures exposed audiences across every US media market and every major channel: digital display, CTV, social, native, DOOH. Assess media effectiveness by campaign, source, origin market, and more.
Arrivalist measures exposed audiences across every US media market and every major channel: digital display, CTV, social, native, DOOH. Assess media effectiveness by campaign, source, origin market, and more.
See lift across every campaign
See lift across every campaign
Every digital channel, every partner, side by side. See exactly which media sources drove arrivals.
Every digital channel, every partner, side by side. See exactly which media sources drove arrivals.
Control Spend by Source
Control Spend by Source
Target Spend by Source
Target Spend by Source
Spend Lift By Source
Spend Lift By Source
Optimize spend across every channel
Optimize spend across every channel
Now move your budget where the arrivals are. Each channel and partner gets measured for incremental visits and spend, so you can compare apples to apples and rebalance with confidence.
Now move your budget where the arrivals are. Each channel and partner gets measured for incremental visits and spend, so you can compare apples to apples and rebalance with confidence.
How it works
How it works
1. Ad Exposure
1. Ad Exposure
We identify the cardholders who saw your campaign across digital, CTV, social, native, and OOH.
We identify the cardholders who saw your campaign across digital, CTV, social, native, and OOH.
2. Selecting a Control Group
2. Selecting a Control Group
Our algorithm pulls a statistically matched group of cardholders who weren't exposed. Same location, similar demographics and behavior, but no ad exposure.
Our algorithm pulls a statistically matched group of cardholders who weren't exposed. Same location, similar demographics and behavior, but no ad exposure.
3. Measurement
3. Measurement
We track both groups to your destination. The gap between them is your true lift.
We track both groups to your destination. The gap between them is your true lift.
The math behind the lift numbers
The math behind the lift numbers
Credit and debit cards, Visa, Mastercard, Discover
Credit and debit cards, Visa, Mastercard, Discover
Credit and debit cards, Visa, Mastercard, Discover
Transactions
Transactions
Consumer spend
Consumer spend
Ad impressions analyzed
Ad impressions analyzed
Location pings
Location pings
Statistical confidence
in lift results
Statistical confidence
in lift results
Statistical confidence
in lift results
Your destination. Real visitor data. 30 minutes.
Book a short call and see real visitor and spend data of your destination
Your destination. Real visitor data. 30 minutes.
Book a short call and see real visitor and spend data of your destination
What our clients say
Trusted by tourism offices reporting to state and local stakeholders
"Arrivalist's Spend Insights platform has been incredibly valuable for our team.The data is easy to access, easy to understand, and gives us meaningful insights we can share with our board, hotel partners, and stakeholders. Having this level of visibility into visitor spending has been a game changer for our reporting and planning efforts."
Susan Schoultz
Marketing Manager Waukesha Pewaukee Convention & Visitor Bureau
"Arrivalist has allowed us to gain in-depth insights into visitor origin markets, length of stay, and day of arrival, which has empowered us to develop data-driven marketing strategies at a statewide level. Additionally, our partners consistently emphasize the value of the visitation data provided by Arrivalist when presenting to their boards and key stakeholders."
Amy Zeigler
State Tourism Manager, Team Lead
Iowa Tourism Office"With two of the largest investments and economic development projects in the state of Indiana, we wanted to substantiate the impact both during the construction phase, as well as when the operations are online. We used Arrivalist's cross-visitation data as a further validation of our STR report on the impact of specific hotels. The data helped us to better understand the estimated 33,000 room night contribution in Q1 of 2025. We are further using that information to create an economic impact report of the construction, as well as data for our board's consideration."
Jeff Jarnecke
Executive Director
Visit South Bend Mishawaka
"Arrivalist has become an important part of our destination marketing toolkit. The platform gives us valuable insights into visitor behavior, spending patterns, and campaign performance, helping us make more informed decisions and better communicate results to stakeholders. The Arrivalist team has also been incredibly responsive and supportive, always willing to help us find answers and get the most out of the data."
Akron/Summit Convention & Visitors Bureau
"Arrivalist has been a reliable and professional partner. Their platform performs consistently, and their team provides clear communication and dependable support."
TPMA/Visit Minot
"The combined platform with the CC and lodging is such an incredible improvement over the dashboard from several years ago. I find myself in there so much more often now."
Justin R. Kerns, TMP
Executive Director - Winchester-Frederick County Convention & Visitors Bureau
What our clients say
Trusted by tourism offices reporting to state and local stakeholders
"Arrivalist's Spend Insights platform has been incredibly valuable for our team.The data is easy to access, easy to understand, and gives us meaningful insights we can share with our board, hotel partners, and stakeholders. Having this level of visibility into visitor spending has been a game changer for our reporting and planning efforts."
Susan Schoultz
Marketing Manager Waukesha Pewaukee Convention & Visitor Bureau
"Arrivalist has allowed us to gain in-depth insights into visitor origin markets, length of stay, and day of arrival, which has empowered us to develop data-driven marketing strategies at a statewide level. Additionally, our partners consistently emphasize the value of the visitation data provided by Arrivalist when presenting to their boards and key stakeholders."
Amy Zeigler
State Tourism Manager, Team Lead
Iowa Tourism Office"With two of the largest investments and economic development projects in the state of Indiana, we wanted to substantiate the impact both during the construction phase, as well as when the operations are online. We used Arrivalist's cross-visitation data as a further validation of our STR report on the impact of specific hotels. The data helped us to better understand the estimated 33,000 room night contribution in Q1 of 2025. We are further using that information to create an economic impact report of the construction, as well as data for our board's consideration."
Jeff Jarnecke
Executive Director
Visit South Bend Mishawaka
"Arrivalist has become an important part of our destination marketing toolkit. The platform gives us valuable insights into visitor behavior, spending patterns, and campaign performance, helping us make more informed decisions and better communicate results to stakeholders. The Arrivalist team has also been incredibly responsive and supportive, always willing to help us find answers and get the most out of the data."
Akron/Summit Convention & Visitors Bureau
"Arrivalist has been a reliable and professional partner. Their platform performs consistently, and their team provides clear communication and dependable support."
TPMA/Visit Minot
"The combined platform with the CC and lodging is such an incredible improvement over the dashboard from several years ago. I find myself in there so much more often now."
Justin R. Kerns, TMP
Executive Director - Winchester-Frederick County Convention & Visitors Bureau
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Made with 🧡 in Miami, FL · Fernandina Beach, FL · Budapest HUN · Morrisville, NC · Bauru BRA · Pittsburgh, PA · Clark, NJ · Coos Bay, OR · Shirley, NY · Chicago, IL · Everett, MA · Buffalo, NY · Astoria, NY · Cincinnati, OH · Athens, GRC · Orlando, FL
New travel data in your inbox monthly
By clicking “Submit”, you agree to our privacy policy and terms of service
Resources
Made with 🧡 in Miami, FL · Fernandina Beach, FL · Budapest HUN · Morrisville, NC · Bauru BRA · Pittsburgh, PA · Clark, NJ · Coos Bay, OR · Shirley, NY · Chicago, IL · Everett, MA · Buffalo, NY · Astoria, NY · Cincinnati, OH · Athens, GRC · Orlando, FL