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What's happening at Arrivalist

Arrivalist is new again.

June 3, 2025

Many industry friends remember the early days of Arrivalist.

A company was born of curiosity:

Can we connect the dots between advertising and people actually showing up in destinations?


Yes, we could.

And that has changed the game, taking DMOs to new heights in accountability and destination stewardship.

Since 2011, Arrivalist has served over 200 destinations, led with data through crises, gone through an acquisition by AirDNA, and most recently spun out once again as an independent company. In the process, we’ve made the decision to return to our roots in media measurement, all while expanding into a portfolio of diverse data sources far beyond location data. 

New and improved

Our new brand conveys the warmth of human connection and the freshness of juicy insights.

With 100% of our leadership team based in Florida, the crucible of leading DMOs, Arrivalist orange is citrus and morning sunshine, but it’s also the boldness and the fire of destinations under pressure.

Our new logo is a shape-shifter: she’s been through a pandemic and natural disasters and emerged from the ashes as a baby phoenix. Small, powerful, perpetually rejuvenating herself.

Arrivalist itself epitomizes rapid evolution, reimagining itself regularly to meet destinations’ needs – even the ones they haven’t recognized yet. Our phoenix is also a place-marker, a fish…she’s what you perceive and anything but static.

New product launches

The Arrivalist brand reimagination coincides with a wave of new product launches.

  • We’ve reinvented Lodging Insights to be your single source of truth on the overnight economy, including bed tax revenue. 

  • We’ve expanded our State Dispersion Dashboard program to be a pre-built state coop ready to deploy within minutes or a financially accessible option for the smallest DMOs. Any DMO is the US can receive a complimentary data preview on the new Arrivalist.com. 

  • And we are doubling down on CTV measurement, with new partnerships to be announced soon.


Welcome to the new Arrivalist.

An innovation engine true to her roots and loyal to the industry.

We listen, we build, we test and iterate.

Come be a part of our evolution.