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We’re excited to introduce Distance Traveled, a new addition to the Visitor Mix Insights dashboard designed to give you a clearer picture of how far visitors are traveling to reach your destination.

This new feature provides several key metrics to better understand visitor behavior and origin distance:

• Average Miles Traveled:
  Understand how far visitors are coming from on average, with a breakdown between locals and travelers.
  
  

• Visit Share by Distance Group:
  See how visitor distribution changes based on the distance traveled, from local (<50 miles) to long-haul (+3000 miles) segments.
  
  

• Average Miles Traveled by POI:
  Gain insight into how far visitors travel to reach individual points of interest across your destination.

This enhancement adds new layers of depth to your destination performance analysis and provides a valuable tool for identifying patterns in regional and national visitation.

We’re pleased to bring this new capability to our clients and help support even more strategic storytelling and decision-making.