The Challenge

Visit St. Lucie's Mobile Visitors Center had been deployed reactively, showing up at events as they were scheduled, rather than at the times and places where out-of-state visitors were consistently present. The team needed a data-driven basis for a recurring activation schedule: which points of interest draw the most out-of-state traffic, and which days are worth prioritizing.

The Result

Using Arrivalist TripInsights, Visit St. Lucie identified its highest-value activation sites and the specific days each one peaks for out-of-state visitors, building a rotation instead of one fixed weekly template.

• Downtown Fort Pierce & the City Marina peak Saturdays: the clearest standing weekend sites.

• Tradition Square runs on a different rhythm, peaking midweek (Fri/Tue): a separate weekday slot.

• Jetty Park is the most evenly distributed site: a reliable any-day fallback.

• Clover Park & John B. Park Sports Complex are spring-training driven: worth a dedicated pop-up only Feb–Apr.

This view was prepared to inform March–May 2026 Mobile Visitors Center planning specifically. Versions covering other periods are available; that scope is part of why Clover Park's spring-training pattern is called out above.

"We use that data to report to our stakeholders. We were at this event, and we track how many people we engage with when we activate. It really reinforces and justifies the investment we've made."

Charlotte Bireley, Tourism & Marketing Director, St. Lucie County

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Source: Arrivalist TripInsights, 2025 Model · out-of-state visitors only (in-state and local visitors excluded) · June 2025–May 2026