Delivering Big Economic Impact With Marketing Science & Data For the State of Wisconsin

Data-driven. This is a pillar on which Travel Wisconsin has built their approach to marketing the state as a premier travel destination, and has now taken to another level. Working with data provided by Arrivalist, Longwoods International, and its other data partners, Travel Wisconsin and its marketing agency partner Hiebing have created a new model to best leverage existing resources and available data. Learn more about the Propensity to Visit Model for the Wisconsin Department of Tourism and how the tourism team is now empowered to make critical decisions, using Arrivalist’s geolocation insights and data from our Daily Travel Index.