What happens to a college town when the team comes home?
Knoxville 2025
During the Volunteers’ first three home games: September 6, 13, and 20, 2025, food spending in the area surrounding Neyland Stadium surged to some of the highest levels of the season.
Tailgates, watch parties, and restaurants packed with fans in orange turned ordinary weekends into major economic events.
During the Volunteers’ first three home games: September 6, 13, and 20, 2025, food spending in the area surrounding Neyland Stadium surged to some of the highest levels of the season.
Tailgates, watch parties, and restaurants packed with fans in orange turned ordinary weekends into major economic events.
The story isn’t just about visitors.
SpendInsights™ shows that both locals and travelers drive these peaks. Residents rally close to home, filling neighborhood bars and eateries, while visitors pour in from across the region, fueling fast food and dining near the stadium. Together, they create a perfect storm of activity that defines fall in Knoxville.
For towns like this, football isn’t just tradition, it’s infrastructure. It’s the difference between a steady season and a record-breaking one.
Game days move more than fans: they move economies.
If your community depends on signature events to drive visitors and spending, it’s time to see what those weekends are really worth.
The story isn’t just about visitors.
SpendInsights™ shows that both locals and travelers drive these peaks. Residents rally close to home, filling neighborhood bars and eateries, while visitors pour in from across the region, fueling fast food and dining near the stadium. Together, they create a perfect storm of activity that defines fall in Knoxville.
For towns like this, football isn’t just tradition, it’s infrastructure. It’s the difference between a steady season and a record-breaking one.
Game days move more than fans: they move economies.
If your community depends on signature events to drive visitors and spending, it’s time to see what those weekends are really worth.
Book time with our team for a tailored preview, and discover how SpendInsights™ can help you measure the moments that matter most.
Book time with our team for a tailored preview, and discover how SpendInsights™ can help you measure the moments that matter most.
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