SpendInsights
Real-world credit card data to power decisioning in your destination
SpendInsights™ is the tourism industry’s highest-fidelity credit card spend platform, delivered with rapid speed at massive scale, in a single pane of glass, for confident decisioning.
Why it matters
Destination marketers are no longer limited.
Fragmented insights lacking depth
Research instruments with results that are slow to mature
Singular views of one vendor or one credit card
Track visitation performance across seasons
Spend Over Time helps destinations see how visitor activity evolves throughout the year. By comparing year-over-year cardholder trends, marketers can identify seasonal peaks, campaign-driven lift, and long-term growth in visitation and spending.
How it helps
What it offers
Key features of SpendInsights
Seasonality by origin market
Spend in destination down to the zip level
Category level and deeper level insights
Local and non-local views
Event measurement
US cardholders only
Understand who drives spending in your community
Locals and Visitors Share by Category reveals how different business types depend on residents versus visitors. This view helps destinations demonstrate tourism’s impact on local commerce and understand where visitor spending adds the most value.
Benefits
Why it's valuable
Show the impact of events
Identify high-value markets of opportunity
Understand which user groups generate sales tax
Measure the impact of your digital media with SpendLift
Enhance the profile of tourism in your community
Return on ad spend (ROAS)
Pinpoint the markets that deliver the greatest ROI
Spend and Share by Origin DMA - highlights which source markets contribute most to visitor volume and total spend, helping destinations target high-value markets and make more impactful marketing and budget decisions.
How it works
Proof points
Why it's different
60,000,000 U.S. credit cards in a panel
Weekly updates with daily detail
Real world, brick and mortar transactions
No modeling
Book time with our team for a tailored preview
Discover how SpendInsights™ can help you measure the moments that matter most.
