SpendInsights

Real-world credit card data to power decisioning in your destination

SpendInsights™ is the tourism industry’s highest-fidelity credit card spend platform, delivered with rapid speed at massive scale, in a single pane of glass, for confident decisioning.

Why it matters

Destination marketers are no longer limited.

Fragmented insights lacking depth

Research instruments with results that are slow to mature

Singular views of one vendor or one credit card

American trips graph, showing big spikes during the Memorial Day and Labor Day Weekends

Track visitation performance across seasons

Spend Over Time helps destinations see how visitor activity evolves throughout the year. By comparing year-over-year cardholder trends, marketers can identify seasonal peaks, campaign-driven lift, and long-term growth in visitation and spending.

How it helps

SpendInsights shows destination marketers where spenders come from and how they spend in destination at scale with rapid speed and deep granularity.

Get a preview of your destination spend

What it offers

Key features of SpendInsights

Seasonality by origin market

Spend in destination down to the zip level

Category level and deeper level insights

Local and non-local views

Event measurement

US cardholders only

Understand who drives spending in your community

Locals and Visitors Share by Category reveals how different business types depend on residents versus visitors. This view helps destinations demonstrate tourism’s impact on local commerce and understand where visitor spending adds the most value.

Benefits

Why it's valuable

Show the impact of events

Identify high-value markets of opportunity

Understand which user groups generate sales tax

Measure the impact of your digital media with SpendLift

Enhance the profile of tourism in your community

Get a custom demo for your destination

Return on ad spend (ROAS)

SpendLift can easily prove lift across paid and owned media

Take credit for the spend your media drives

Pinpoint the markets that deliver the greatest ROI

Spend and Share by Origin DMA - highlights which source markets contribute most to visitor volume and total spend, helping destinations target high-value markets and make more impactful marketing and budget decisions.

How it works

SpendInsights can be generated within one business day of kickoff for exceptional time to value.

Find out how to get started

Proof points

Why it's different

60,000,000 U.S. credit cards in a panel

Weekly updates with daily detail

Real world, brick and mortar transactions

No modeling

Book time with our team for a tailored preview

Discover how SpendInsights™ can help you measure the moments that matter most.