Measuring Connected-TV-Influenced Arrivals

Connected TV impressions and Arrivalist clients buying them have doubled in the past year. Get the inside track from Jonathan Smithgall of Love Communications on the agency’s pioneering work with Arrivalist for Utah Tourism. Learn how to get started with CTV, select the optimal partner, reach your audience, and evaluate performance so you stay accountable to both residents and state lawmakers. Don’t forget to include Arrivalist tracking as a mandatory on your media RFPs. Arrivalist account managers are here to lead the discovery process.