Spring has Sprung – Road Trips Rebounding in the North and Northeast

Published on Apr 2, 2021 in Blog, Daily Travel Index, General

Through the pandemic, road trips in the Southeast, Texas, and Southwest have returned to pre-COVID19 levels much faster than the rest of the nation. But the tides are turning on the week of March 29th. Daily Travel Index values in the Northeast and Northern states (deep green on the map below) are rising much faster… Read More

The State of Travel – 2021 – The New Travel Normal

Published on Mar 31, 2021 in Blog, Daily Travel Index, General

Many key travel and news institutions including the New York Times use our Daily Travel Index to get their finger on the pulse of U.S. travel trends. While we observe a bounce-back during early 2021 and into Spring Break, aided by waves of vaccinations and increasingly positive traveler sentiment, labor shortages and supply constraints present unprecedented challenges for the… Read More

Delivering Big Economic Impact With Marketing Science & Data For the State of Wisconsin

Published on Mar 23, 2021 in Blog, Daily Travel Index, General

Working with data provided by Arrivalist, Longwoods International and its other data partners, Travel Wisconsin and its marketing agency partner Hiebing have created a new model to best leverage existing resources and available data.

Americans Took 35% Fewer Road Trips for Thanksgiving

Published on Nov 30, 2020 in Blog, Daily Travel Index, General, Uncategorized

U.S. travelers threw their Thanksgiving road trip plans in reverse in 2020, defying predictions for one of the busiest road trip occasions of the year, and heeding the advice of public health experts who warned Americans to refrain from traveling during the holiday against the backdrop of a surge in coronavirus cases and deaths. Road… Read More

36.8 Million American To Hit the Road for Fourth of July

Published on Jun 29, 2020 in Blog, Daily Travel Index, General, Uncategorized

Independence Day Will Be Biggest Road Trip Event So Far This Year 36.8 million Americans will hit the open road for the Fourth of July weekend, making Independence Day the biggest road trip event so far this year. Compared to the American Automobile Association’s (AAA) travel prediction last year, road trip travel will be down… Read More