Independence Day Will Be Biggest Road Trip Event So Far This Year 36.8 million Americans will hit the open road for the Fourth of July weekend, making Independence Day the biggest road trip event so far this year. Compared to the American Automobile Association’s (AAA) travel prediction last year, road trip travel will be down… Read More

Analyzing Simon Malls across 27 states reveals a striking trend On May 1st, 2020, Simon Property Group announced the reopening of 49 malls & outlet centers across the US. With stay-at-home orders being lifted across various states, Simon Property Group continued to reopen more locations as the retail industry was eyeing the Memorial Day weekend… Read More

Is Memorial Day going to slingshot the travel industry into a summer recovery? The last few weeks of American consumer trip activity, as measured by the Arrivalist Daily Travel Index and the latest consumer research by Destination Analysts, Longwoods International, DK Shifflet, and others, appear to suggest the answer is ‘definitely maybe’.

For a 5th straight week, drive market trends around the country moved upward; since the low point on April 3rd, the index value for all trips over 50 miles is up 48.2%.

The reopening of the U.S. economy crossed a major threshold during the first weekend of May, with dozens of malls and shopping centers in multiple states opening their doors to shoppers for the first time. The question is: did anyone show up to shop?